“Working as an OEM for major brands is demanding. They want the highest standards and are knowledgeable about their orders. Nimo-KG is chosen because of the quality level of our products”, says Martin Olsson, CEO of Nimo-KG.
Martin Olsson, CEO of Nimo-KG.
Approximately 30 percent of Nimo-KG’s sales are through so-called OEM channels. This means that the company develops and manufactures products that are then sold under another company’s brand name. Usually, the selling company offers a larger solution to customers and does not always have all components under one roof. Instead of customers having to find a separate supplier for the manufacturing process, it is often more convenient to have everything in one solution under one brand.
“About 30 percent of our turnover is through OEM sales, a segment we have done really well in Germany. We are proud that other process manufacturers want to use our products for their customer solutions, and we sometimes compete with ourselves in tenders. But it doesn’t matter, the most important thing is that the end customer gets the best solutions, and they get that regardless of whether they buy directly from us or through an OEM agent,” says Martin Olsson.
It is rare that an OEM product from Nimo-KG is taken straight off the shelf, usually it is a project-adapted solution that Nimo-KG and the customer develop together.
“The companies we work with in OEM know what they want and are very knowledgeable. They set high standards and pay attention to detail. The fact that they choose to develop their solutions together with us rather than developing them themselves shows that our collaboration is responsive and that we produce a result that is appreciated. The fact that other companies choose to sell our solutions under their brand is a great stamp of quality for both our products and our employees,” says Martin Olsson.